STORY OF KOKOLU
What is KOKOLU
KOKOLU is a brand that makes Velvet Luxurious Sneakers.
We are the combination of Italian Design and Ancient East Craftsmanship.
We found that the Velvet and Silk materials are both having fantastic functional design possibilities and rich in cultural connotation.
So we absorbed the traditional human craftsmanship and ancient clothing culture, commercialized the Velvet materials with modern Italian design and shoes-making techniques, here comes KOKOLU.
We made a vision of that every woman can owns her everyday sneaker with Luxurious looks, Comfortable feels and is Eco-friendly.
We are on our way to make it happen.
Freedom And Inclusion
When we talk about our target Customer we talk about “Women”. All of them. Through comfort and simplicity KOKOLU encourages all women to reconciliate with their body by breaking all the walls and prejudices, regardless of age, size, profession, or skin color.
“When we talk about inclusion, not only we think about having more representations of different body types, races and ages in fashion and in business. We also think about literally including women in more social/professional and everyday occasions, without the need of wearing a 4-inch heel and a full make-up.”
KOKOLU wants to stand out for its quality, minimal yet eye catching design, and a natural tendency to mix and match with every look: from lazy evening dog walk to casual athleisure groceries to night out quirky streetstyle. “We want women to feel covered, we want women to throw on a pair and go out feeling they have made the best choice. We want them to be comfortable and confident even when they are in a rush or do not feel a 100%.”
Difficult to produce, woven with fine silk, Velvet was, until quite recently, only available to the very wealthy. Velvet was then replicated in modern times with synthetic fibers that mimic silk.Rarely employed in shoes, high quality velvet is usually very delicate and hard to clean and maintain.Partnering with a state-of-the-art Korean laboratory we have developed a silk-based yarn that has all the beautiful shine of velvet but extra resistance to washing and abrasion.
Italian Design, Ancient East Heritage
We are proud to have in our team inspired designer Tommaso Bellazzi who worked for brands like Guess and Hugo Boss. Tommaso Bellazzi was tasked with uniting a certain type of Italian classic minimalism with some of the greatest materials from the Ancient east tradition such as Velvet, Silk and Cashmere.
14B, Phase II, Shuiwan 1979 Plaza, 111 Taizi Road, Shuiwan Community, Zhaoshang Street, Nanshan District, ShenZhen City